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  • Prime and Beast with a Feast!

    Last to leave this blog wins $1,000,000! This might be clickbait from our end, but there exists a person who can make this happen, and if you do not know that man, then you must be neighbours with Patrick Star under that rock of yours! Yes, I am talking about the real-life genius, billionaire and philanthropist. No! Not Elon Musk; it's actually MrBeast, the biggest YouTuber in the world and also the official heir of Twitter or X (whichever sounds better), according to the man himself! Now, ride a chocolate bar and fly to the other side of the globe, from the US to the UK, and picture two enemies who ironically became friends after fighting each other to death in a boxing ring. This time the protagonists are Logan Paul, a charismatic and often controversial YouTuber known for his larger-than-life persona and KSI, a gamer turned musician turned boxer and now a businessman! Let's take a deep dive into what these three musketeers have done besides just making YouTube content and casually earning millions. Beast of a Burger In a generation with an already saturated culinary space and arches of fast food giants, what made the MrBeast Burger stand out? Why was this launch buzzworthy, boggling thousands of minds? Let us dive right in! It is inevitable to say that the YouTube community is incomplete without mentioning MrBeast A.K.A. Jimmy Donaldson is known for his over-the-top stunts and charitable endeavours. In December 2020, like a surprise twist in a gourmet tale, the culinary space was served by the genius idea of the YouTube sensation when he decided to launch 300 virtual kitchens, dubbed MrBeast Burger and gave away food and cash to what seemed like thousands of people as part of the marketing. He also uploaded a corresponding video titled, "I Opened A Restaurant That Pays You To Eat At It” which has over 168 million views as of now! When MrBeast Burger hit the scene, it wasn't just a burger; it was a phenomenon! Orders poured in faster than you can say "extra cheese," causing a digital traffic jam. Yes, it topped the chart. But that's not all. It became so popular that, at its peak, its application rocketed to the top of the app store charts, getting more daily downloads than YouTube itself. But was this buzz just dumb luck? According to an interview with Bloomberg, Donaldson and his friends spent months researching and analysing what makes a video go viral and then integrating what they learned into their channel. Donaldson himself studied other YouTube videos and filmmaking, and he seemed to be a fairly good student! He used his massive YouTube following to announce the launch, creating a frenzy of excitement. But the real secret sauce? MrBeast didn't rely solely on his star power. He invited a league of social media influencers and harnessed the passion of his fans, proving it to be a marketing masterstroke. MrBeast Burger carved its unique identity in the fast-food world by serving up more than just delicious burgers. The brand flipped the script on the entire dining experience. Unlike the conventional dine-in spots, MrBeast Burger had joined hands with Virtual Dining Concepts to prepare delivery-only meals wherein customers ordered exclusively through delivery apps like Uber Eats and DoorDash, making it an app-etizing experience. By embracing a low-overhead model and serving up quality and affordability, the brand ruled the consumers’ hearts, while other traditional fast-food giants like McDonald's, Burger King, and Wendy's had to up their digital game to stay competitive in an increasingly digital market under financial pressure. In the competitive fast-food landscape, MrBeast Burger was indeed a replica of the words of a marketing professor, Jonah Berger: “Virality isn’t born, it’s made.” Feast of the Primus In an industry where sweetness reigns supreme, Hershey's had a very bitter opponent when MrBeast began smelting their brown bars, which we know today as “Feastables”. The marketing geniuses Logan Paul and KSI also came up with a toxic approach to disrupting an industry that is an elixir of athletic gods, and this time their adulteration is against another giant we know as Gatorade, and their poison is something we know as “Prime”. Both Prime and Feastables have very similar strategies because of a common link: the hunger of self-made millionaires to be billionaires! Let us look at their sweet yet fizzy strategy to reach where they are today, i.e., $250 million in sales by Prime alone. Firstly, both companies chose their respective idols in their industries, which were Hershey's in the Feastables case and Gatorade in Prime's, and respectfully made them villains in the eyes of their loyal fan following. Then the different use of scarcity by both brands helped them in their marketing. While MrBeast used it to give his brand an initial push by giving consumers a chance to win a “Mystery Ticket," only 10 of these tickets existed, and each represented the opportunity to be featured in a MrBeast video remaking Willy Wonka’s Chocolate Factory in real life. Here the scarcity is in the number of tickets, and more chocolate means more probability of meeting their favourite content creator and getting featured in his video. Apart from that, $1 million in prizes were also given to the consumers, which gave him the initial push to make $10 million in the first 72 hours of the launch. On the other side of the world, we had Logan Paul and KSI creating demand by limiting the supply of their brand using the modern-day loss aversion known as FOMO to give their product an energy boost like no other, maybe better than the one Prime could give you using the 200 mg of caffeine available in it! The last thing common between the two was that they used their experience and understanding of content creation to full effect and marketed their products like a pro, and this superpower of a built-in content engine is poised to deliver a knockout punch in the near future. Say “CHEESE” Ventures like Prime by Logan Paul, KSI, and Feastables, along with MrBeast Burger by MrBeast, have set out on a transformative journey in the food industry, fundamentally disrupting the conventional workings of big brands. As pointed out, these enterprises have adopted a digital-first strategy, leveraging their online presence and social media influence to reach a vast and diverse audience. Their menus, often inspired by their creators' personalities, introduce innovation and creativity, prompting big brands to reconsider their offerings. Additionally, their commitment to philanthropy, as exemplified by MrBeast Burger, has not only garnered positive attention but also placed a spotlight on social responsibility within the industry. By prioritizing online ordering and delivery, these ventures have redefined convenience and service expectations, compelling established brands to enhance their digital presence and delivery capabilities. Furthermore, their strong fan engagement and loyalty-building efforts have revolutionized the brand-consumer relationship. As these disruptive ventures continue to pave the way forward, the food industry's landscape is in a state of transformation, compelling big brands to adapt and innovate to stay competitive in this evolving marketplace. Sources The BBC The Guardian CNN NY Times Forbes Authors: Hardik Jain and Priyanshi Malpani Illustration: Prateek Verma

  • Chandrayaan-3: Budgeting for the Stars

    "Since economics can be out of this world." Lunar landings, and... rupees? In ancient times, our forebearers gazed at the sky and saw a realm filled with undiscovered wonders – catching a glimpse into a grand room of mysteries through a keyhole. Today, that keyhole has broadened into a portal through which we journey to the stars, planets, and beyond. Chandrayaan-3, the third Indian lunar exploration mission under the Indian Space Research Organisation (ISRO), is one such recent ambitious voyage towards space exploration. But does this venture only unveil space's marvels? Or could the launch, fueled by creativity and space exploration, also be steered by financial mindfulness? Moon for a Shoestring To a layman who knows nothing about space travel, one thing is certain - it wasn't cheap. But what if you were told that ISRO managed to achieve it at a cost lower than producing a movie? It sounds a bit absurd, but is it? It turns out, in comparison to what Christopher Nolan spent on making his popular 2014 film ‘Interstellar’, India did hit a space bargain. While Nolan spent nearly $165 million (Rs 1,365 crore, roughly) back when he was working on the iconic film, India only spent $75 million (Rs 620 crore) on its third moon mission, claim reports. The alarming gap between the cost of making the movie and sending a lander to the moon has left many astounded. Indians are often teased for their budget consciousness. But who would've guessed that this very trait would ultimately spotlight ISRO's incredible efficiency? Among global space agencies, ISRO's impressive cost-efficiency in space exploration stands out. Even in lunar missions, Chandrayaan-3's budget remains notably lower than its counterparts. The Chandrayaan-3 budget is a testament to the Indian Space Research Organisation’s (ISRO) knack for optimizing resources while aiming for the stars. In this surprising financial revelation, the world witnesses the dedication and cost-efficiency of ISRO in its relentless pursuit of exploring the moon, even in the face of extravagant cinematic budgets. Counting Stars, Saving Rupees Amid discussions of ISRO's cost efficiency, the question arises: How does it fund its endeavours? The government's budget allocation is a cornerstone, while in 2020, the space sector welcomed private players. The creation of the Indian National Space Promotion and Authorization Centre (IN-SPACe) under ISRO lends further support to this collaborative leap. Let's take a closer look at ISRO's financial framework and what it takes to fuel a successful mission. When a project is proposed, the institutions behind it are expected to leverage their existing infrastructure. ISRO steps in with financial grants to cover fellowships, materials, consumables, internal travel, testing costs, and data expenses. For instance, imagine a project aiming to develop a new satellite technology. The institution proposing it would use its labs and facilities, while ISRO's financial support would help cover the costs of materials, travel within the country, testing procedures, and data analysis. Moreover, the funds can be allocated for purchasing minor equipment that's essential but not available in-house. For instance, if a research institution lacks a specific piece of equipment crucial for the project's success, ISRO's funding can fill the gap. In essence, ISRO's financial structure acts as a collaborative booster, nurturing projects by blending existing resources and targeted financial support. This financial orbit doesn't just end with celestial balance sheets; it takes us on a cosmic journey to explore its impact on the Indian economy. Launchpad to Prosperity The successful landing of Chandrayaan 3 on the lunar south pole is a major milestone for India's space program, demonstrating the country's growing scientific and technological capabilities. This achievement can be traced back to the time when the Apollo 11 mission, which landed Neil Armstrong and Buzz Aldrin on the moon on July 20, 1969, became a significant accomplishment for the United States as the first country to achieve this feat, providing a substantial boost to the American economy. Similarly, the successful implementation of Chandrayaan 3 positions India as the first country to achieve this feat, resulting in the creation of new jobs in the space sector, including scientists, engineers, technicians, and administrative staff. This, in turn, will enhance economic activity in related industries such as manufacturing and IT. While NASA is often viewed as the most successful space organization due to its numerous contributions to the sector, the Indian success story of ISRO will finally bring the recognition and respect that our scientists deserve on a global platform. This exceptional feat will attract increased investment in space research and development by both the government and the private sector. Consequently, this will lead to the development of new technologies that can be utilized to foster international cooperation in space exploration. This, in turn, could result in the sharing of knowledge and technology, benefiting all participating countries. Telescopes and Tickers The impact of a country's achievement in a specific sector often triggers a ripple effect, influencing other industries to flourish in its wake. A profound domino effect is anticipated as the mission etches its name onto history's pages. This journey to the moon has the potential to give a significant boost to the aerospace and defence sector. The increased demand for products and services in this realm is likely to translate into greater revenue and profits for companies operating in this domain. Amidst the lunar exploration, the use of robotic technology takes centre stage. This move could spark a surge in demand for robotics technology, benefitting major players like Tech Mahindra and Wipro. As the entire country rejoiced in this remarkable achievement, the Indian stock market harmoniously joined the celebration, presenting investors with the joyous sight of green candles. Companies like Larsen & Toubro (L&T), Bharat Electronics (BEL), Hindustan Aeronautics Limited (HAL), and Avantel surged, symbolising a reciprocal gift for their invaluable contributions to ISRO, which directly contributed to the triumphant success of Chandrayaan 3. Space, Finance, and Future Converging The Sanskrit word for "Moon Craft," exemplifies ISRO's ability to reach for the stars while keeping its feet firmly planted on the ground of financial realism. Amid the accolades for Chandrayaan 3, a vital dialogue emerges—private investments' potential impact. This moonlit success story, woven with ISRO's efficiency and quality, risks reimagining due to increased commercialization. Consider the analogy of a once-hidden gem now attracting myriad eyes. The question arises: Will the gem remain untainted as the allure of profit shines brighter? The past offers guidance: aviation's exploration metamorphosed into a profit-oriented industry. Could ISRO follow suit? While private investments bring innovation, they tug at ISRO's essence. The dialogue isn't one-sided; private funding can widen horizons. Yet, the question lingers: how to strike the balance? Chandrayaan 3's journey is an invitation to cherish exploration's spirit while leveraging collaboration's fruits. As we tread the path to the cosmos, may we remember that reaching the moon isn't just about touching the skies but remaining grounded in the values that guide us. Authors: Sehaz Nagpal and Harsh Agarwal Illustration: Hemanjot Singh

  • Marvel: Infinity Fail or Endgame Glory?

    For us die-hard Marvel enthusiasts, the brand stands as an unparalleled and revered entertainment giant worldwide. From animated discussions about the future of the Marvel Cinematic Universe to engaging in friendly MCU trivia with friends, or even crafting elaborate conspiracy theories for Reddit, Marvel’s allure is undeniable. Yet, little is known about the financial hardships that pushed this titan of entertainment to the brink of bankruptcy during the 1990s. But how did it rise from those challenges to regain its glory? And the burning question persists: will this triumphant journey continue on its path? The Fantastic Four and The Amazing Spider-Man comics, among others, helped Marvel gain popularity during the 1960s, 1970s, and 1980s. By the early 1990s, however, the company's financial prosperity had peaked. Marvel's stock value fell after a slew of financial bubbles burst and dubious business agreements; shares previously worth $35.75 each in 1993 were now only worth $2.375 three years later. The future seemed uncertain. “Reality is often disappointing.” Every great comic book story has what is known as its "darkest hour"—a turning point where all appears lost. The villains are closing in for the kill while the heroes are on their knees and the city is a burning ruin. The winter of 1996 marked Marvel's lowest point. Heroes, Hiccups, and Hurdles Marvel's downfall in the 1990s can be attributed to several interconnected factors. The comic book industry suffered a significant setback in 1993, experiencing a massive 70% drop in sales. Even Marvel itself encountered failures in the film realm, like "Howard The Duck," which garnered a mere $38 million at the box office. The technological limitations of that era also hindered the full realization of Marvel's characters on screen without substantial financial investments. Marvel Entertainment's attempt to rapidly diversify and expand without proper planning proved detrimental. This resulted in a lack of focus and diluted brand identity, leading to decreased quality across various fronts. In 1996, Marvel was compelled to declare bankruptcy due to mismanagement, inadequate revenue from comic book sales, and licensing agreements. The company's swift expansion failed to deliver anticipated profits. The comic book market was oversaturated during the 1990s, flooded by rival titles and Marvel's abundance of offerings. The creative output became formulaic, causing a decline in quality and reader interest. Additionally, Marvel faced costly copyright infringement lawsuits, further impacting profits. A failure to invest in long-term branding strategies and capitalize on its strong brand image contributed to the company's loss of market share. Ron Perelman's involvement exacerbated Marvel's downfall. In 1989, he acquired Marvel Entertainment Group for $82.5 million. Marvel went public shortly thereafter, and Perelman initiated extravagant spending. The company gained temporary success by encouraging collectors to purchase multiple copies of comics to obtain exclusive trading cards. However, this unsustainable strategy, akin to the tulip mania of the 17th century, led to a bubble that ultimately burst. Between 1993 and 1996, revenues from comic books and trading cards declined, and escalating prices dissuaded many fans from collecting. Marvel’s Phoenix Saga Marvel's journey, reminiscent of the Phoenix Saga, is a story of triumph over adversity. Its impeccable bounce-back is often attributed to the creative and strategic guidance of film producer and Marvel President Kevin Feige after 2007. But not enough is said about the savvy financial decisions made in the 1990s and early 2000s that took Marvel from bankruptcy to being one of the biggest movie franchises, generating $25 billion in revenue worldwide. Phase I: Whatever It Takes The bursting of the "Comic Book Bubble" resulted in Marvel being burdened with losses and debt. It was finally merged, after filing for bankruptcy, with Isaac Perlmutter’s Toy Biz in 1997, and Peter Cuneo was appointed as CEO of Marvel Entertainment in 1999, a partnership proving stronger than the Avengers initiative. His first move was to cut costs and link employee incentives to cash flow instead of profits. While the payroll scaled back from 1658 workers in 1998 to 250 in 2002, the company was careful to retain talent and not crush it by underpaying the artists, for they were the foundation layer on which the company stood. The operation mirrored the kind of financial rebound one might associate with Stark Industries, as the company saw its cash ratio shoot up from 30% in 2001 to 59% in 2002. The net income rose from $5.3 million to $53.7 million, a staggering 426% rise within a year-quite like Tony’s first flight. Phase II: We have IPs! However, Marvel’s cash crunch was way worse than that of the Avengers after the endgame, so it needed more risky measures than just cost cuts. Thus began Phase II of bounceback, which resulted in Marvel selling the film rights of its most prized characters like Spider-Man to Sony and the Hulk to Paramount, and 21st-century Fox buying the rights of Daredevil, the X-Men, and the Fantastic Four, reminiscing about the feeling when Thor lost Mjolnir. The selling and licencing of various characters helped it bring in both capital and revenue receipts. It also helped in the in-house production of Marvel merchandise, as the company was able to secure a low-cost revenue stream of royalties and commissions for itself. These risks were like the collection of infinity stones, as one by one they helped Marvel quickly generate cash to pay off its debt and convert its preference shares into regular ones. Phase III: Avenging the Fallen While these deals saved Marvel from financial ruin, they came at a cost, like trading the Black Widow’s soul for the power of the Soul Stone, as the company had to sell its IPs at very low valuations, and the revenue of $25,000 and $62 million on movies like X-men and Spiderman was meagre compared to the enormous box office earnings of each movie. The upside for Marvel was too low. It only made sense to start in-house production of movies to reap all the profits, given the love and popularity the licenced characters have received . The financial requirements for the same were met by a loan from Merill Lynch of $525 million and a budget of $140 million, and Marvel’s first solo venture movie, Iron Man, was ready to be released on big screens. The stage was set for the biggest financial risk to be played, for if it goes sideways, it could mean Marvel losing its 10 most beloved characters’ IP rights and possibly ending its glorious legacy. Luckily, the gods seemed to be on Marvel’s side as they pulled off that one outcome out of the 14,000,605 outcomes, Iron Man turned out to be a huge success with a box office collection of more than $585 million, and this marked Marvel's moment of comeback. Post Credits It's true that at one point, Marvel seemed as inevitable as Iron Man, but lately, it's hit a rough patch. Once celebrated for its gritty and diverse storytelling, it's as if the Infinity Gauntlet has lost its power. The Disneyfication of Marvel made it feel more like a theme park ride than a captivating narrative, leaving fans yearning for the depth they once found. Adding to the turmoil, the lack of diversity in storylines and representation became as noticeable as a headline-grabbing Daily Bugle article. Quality control problems plagued the cinematic and TV offerings, leaving fans cringing at the declining standards. Marvel's failure to address societal issues drew criticism from all over the multiverse. And let's not forget about fan fatigue, which descended upon us like Loki's mischief, exacerbating the already troubled situation. Although Marvel’s journey from bankruptcy to a significant entertainment juggernaut is no less than its superhero journeys, now they face a new problem to adhere to. Like its memorable characters, the company needs to learn from its mistakes and make bold decisions in times of adversity. After all, it takes an Avengers-level team, the financial prowess of Tony Stark and some Stark Industries innovation to save the day (or everyone's childhood). Authored By: Purav Tayal, Arunav Sharma Illustrated By: Hemanjot Singh

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  • Finance & Investment Cell | Hansraj College | Delhi University

    Finance and Investment Cell Hansraj College about us The Finance and Investment Cell, Hansraj College embarked upon its journey to promulgate financial literacy in the year 2014. Since then, we at FIC have been disseminating quintessential information on finance and related concepts. Be it organizing multifarious events or hosting regular speaker sessions with eminent personalities, the Cell has managed to build a significant presence for itself and has lived up to its reputation of being one of the finest societies in the Delhi University circuit. Know More About FIC 6K+ Event Footfall 750+ Fellowship Registrations 8500+ Newsletter Subscriptions ₹900K+ Cash Prizes Given We Take Pride in Our Numbers 12k+ Facebook Likes 7 Years of Service 6 Finance Platter Speaker Sessions 9 M&C Projects Our Past Partners 1/16 BLOG | FIC Hansraj Refined FIC Hansraj Jun 11 5 min ONDC INDIA: E-COMMERCE ASSEMBLE In the grand calculus of the ONDCverse, does the sacrifice of the big giants mean far more than their inevitable deaths? The Infinity... FIC Hansraj May 28 4 min Currency Carnage: Unravelling the Chaos of Currency Exchange RBI announces the withdrawal of the Rs 2,000 notes from circulation. Explore the reasons and their implication for the economy. FIC Hansraj Mar 5 4 min The Generative AI Race ChatGPT became a sensation around the world soon after its launch and questions were raised about whether this is the ‘end of Google’. Check out all the articles Our Services Mentorship and Consulting (M&C) Department The Finance and Investment Cell realizes the dynamic industry needs advanced skillsets. The Consulting wing was set in motion to help students apply their skills by undertaking live projects. The wing has executed live projects spanning Financial Modelling, Technical Analysis, Market Research, etc. Know About MNC Departments Collaborate With Us Organizing and Sponsorship (O&S) Department The Organizing and Sponsorship department works with outside entities to bring in sponsorship for FIC, Hansraj College and organizes all kinds of events for the society. The work consists of converting clients into a mutual agreement over sharing deliverables. Know About O&S Our Social Responsibility Social Wing The Social Wing of the Finance and Investment Cell, Hansraj college is an initiative to spread financial awareness especially among the less privileged strata of the society. This initiative has been undertaken to fulfill the social responsibility towards the society and help bring the needed change in the community. Know About Social Wing Our Departments Technical Department The Technical Team of Finance and Investment Cell, Hansraj College works on how to present the society to the outer world. Professionalism runs through their veins and creativity shows on their screens. Words don't define the Technical Department, their graphics do. Know About Graphics Team Editorial and Marketing Department (EDM) The Editorial and Marketing Department (EDM) handles the social media pages which constitute the face of the Cell. It disseminates knowledge about recent market trends in news to lesser-known trivia facts through intriguing financial articles. Know About EDM Research and Development Department The Research and Development Cell aims to spread awareness about everything finance and beyond. The department attempts at breaking conventionally complex financial concepts and news into a simplified manner by hosting interactive discussions, sessions with industry experts etc. Know About R&D Our Events Empresa'21 Read More > Young Investors' Fellowship Programme'21 Read More > Finance PLatter'20 Read More > Meet the team Aditi Jain President Soumil De Vice President The Core Mananpreet Kaur Uppal General Secretary Tushasp Rajput Joint Secretary Meet the Department heads

  • Research & Development | FIC Hansraj Colleg

    Anchor 1 Research & Development Department The Research and Development Cell aims to spread awareness about everything finance and beyond. We attempt at breaking conventionally complex financial concepts and news into a simplified manner by hosting interactive discussions, sessions with industry experts on topics like Investment Avenues etc. We also try to help our fellow members to expand their horizons beyond the classroom by giving practical exposure through stock market simulations etc as we try to uphold empirical knowledge. about us The Research and Development department of FIC, Hansraj College is dedicated to increasing awareness about the world of finance and beyond. It helps in getting ground-up introduction to finance through in house activities and real-world finance experiences. The primary objective of the department is to develop an interest in various areas of finance through panel discussions, sessions with industry experts, keynote sessions, workshops and much more. The department also inculcates practical understanding among students through stock market simulations. A brief overview of the work done by the department: ​ Conducted in house sessions on topics like Alternative Investments, Immigration Economics, Cryptocurrency movements. ​ Organised educational visits including a visit to SEBI to understand financial regulations in India. ​ Prepared a research paper on Universal Basic Income: A dream or a Necessity for India. Research on Universal Basic Income Router linked ABSTRACT The concept of Universal Basic Income, a periodic and unconditional cash payment to all citizens, has gained renewed attention in the recent past amid growing concerns of Technological unemployment in advanced economies. Recently economists all around the world have advocated the case for a UBI, where cash distributed to all citizens, regardless of their income, will contribute towards social reform and emerge as a powerful tool in poverty alleviation. Firstly, this paper throws light on the legal aspects of the idea pertaining to UBI laying emphasis on the concept of substantive dignity, which acts as a basis for all rights and freedoms available to the citizens. Further, this paper analyses whether UBI is the way forward along with its feasibility by scrutinizing the success of UBI pilots undertaken in different parts of the world. In the last section of this paper, we have given some policy recommendations which include a phased 10-year program and redirection of funds which will provide a layout of a possible implementation of this much-desired program. Download CONTACT US Text us on WhatsApp Our Team Madhav Chawla Aryan Tiwari Priyanshi Malpani

  • Mentorship and Consulting | FIC Hansraj College

    Mentorship and Consulting FIC Hansraj realizes the ever-increasing industry requirements and the challenges that come with it. The Mentorship and Consulting wing was thus set in motion to help students acquire business acumen and to apply their skills by undertaking live projects. The wing has successfully executed several live projects spanning across Financial Modelling, Technical Analysis, Market Research to CSR strategies. The core vision of the society is to provide organizations with high quality and affordable consulting services in order to develop pragmatic as well as sustainable solutions to the challenges they face. With this, the wing aims at setting a benchmark in youth-based consulting. Collaborate with us About Us With a goal to promulgate financial knowledge among the university students, The Finance and Investment Cell, Hansraj College has always aimed to furnish students with a platform that can augment skill development and apprise them of industry needs. Our focus is to develop consulting-oriented thinking among the members and equip them with the tools and resources necessary for careers in the consulting domain. Our objective is to establish a professional body which is directed towards implementing the precise combination of proficiency, creativity and analytical skills to deliver exclusive and extremely economic consulting services. As a student body of budding consultants, each of whom possesses the zeal and strength to make a difference, we aspire towards providing empirical, ingenious and viable solutions to philanthropic organizations around the globe to assist them in transforming their capacity to convey positive social impact. We aim to join hands with these socially conscious institutions who have set out to address some of the world's most pressing issues. Our Domains Operations Management We focus on improving the efficiency of the value chain by devising strategies to reduce costs and optimizing business processes. Market Research We conduct tailor-made research for our client’s unique and varied requirements. This research is carried out independently to provide value added information to our clients for their decision making processes. Growth Strategy We devise an adroit roadmap for our clients to overcome current and future challenges to ensure that they achieve their desired growth rate. Industry Research We conduct industry analysis covering aspects like key players and competitors, growth and industry trends. Marketing Strategy Devising an overall game plan for a business to reach its prospective consumers and turning them into customers of their products or services. ​ Competitive Benchmarking We can help you know your competitive position in the market, to help you work on a strategy to maintain an edge in the market. Our Past Projects Global Phrase Media | Industry Research, Competitive Benchmarking We drew up a comprehensive plan for our client to establish their presence in the Digital Marketing Space. After thorough industry analysis and a detailed study into the competitors’ strategy, we provided our conclusions and recommendations through a detailed report. Contact Us Text us on WhatsApp Our Team Areen Yadav Riya Sethi Madhav Bhatia Anchor 1

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